Retail Chain
Boosting in-store performance with people-counting analytics
People-counting and crowd-detection analytics that turn in-store camera feeds into footfall intelligence, at 90%+ accuracy, 24/7.
- 90%+
- Counting accuracy
- 24/7
- Continuous insight
- Real-time
- Crowd alerts
Challenge
A retailer needed reliable footfall statistics and crowd detection around the clock, insight that manual counting or plain camera recording could never deliver from voluminous raw footage.
Approach
VertexPlus deployed People Counting and Crowd Detection modules across entrances, parking, elevators, floors, and billing counters, with customizable reports (Excel, graphs, PDF), automated FTP/email distribution, and alerts when more than five people gather in a zone.
Solution
Managers gained continuous, authentic population statistics, optimizing merchandising, marketing, layout, and staffing, reducing losses, and correlating dwell time with sales performance.
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